What is a blog?
A web log, or blog, is a site designed around informational postings. The blog contains regular entries in a reverse-chronological order. The site may contain pictures, music, or video as well.
A blog can be used as a means of distributing information within an organization or a way to tell the world about your products or services/
Why blog?
Unlike traditional websites, the search engines (Google, Yahoo, MSN, etc.) index blog conent almost immediately. This is do to the way content is posted. Bloggers will post information that is usually only relevant for a short time. So, the search engines will index a blog immediately. Of course, this is true if the blog is created and advertised properly.
Some samples:
ACE Design Studio continuously maintains several blogs, and have designed several others for various companies.

Family Friendly America Blog

Kids Eat Free Places Blog
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